Why is Product Placement Important? By Britt Carpenter

17 Apr , 2015  

Jennifer Lopez began her music video “On the Floor” showcasing a large crystal jewelry item being removed from a box containing the shimmering name of Swarovski. How did this impact the remainder of the video? Was JLo’s performance going to be surrounded by extravagant crystals? Rather, she then walked into a grungy club where any […]

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