Move Over American Idol…
Justin Bieber, Ariana Grande, PSY and Carly Rae Jepsen—what do these four performers have in common? Not only have they grown to be some of the most popular singing icons, but they all became discovered as internet sensations through the increasingly popular domain of YouTube.
YouTube has become a worldwide phenomenon with over 1 billion users and an average of 300 hours of video footage uploaded every minute. Being translated in 61 languages, YouTube is available in 75 countries. Despite the increasing amount of song covers and music videos being created and posted, present celebrities continue to be unearthed by music producers and agents who see talent in these young musicians. Psy and Justin Bieber were both discovered by Bieber’s present manager Scooter Braun, who saw their potential for success and YouTube popularity. For Bieber, the more videos he uploaded, the more likes and positivity he received from those who frequented the site. Not only did he gain phenomenal success from his posts, he became wanted by the likes of Usher and Justin Timberlake. 5 Seconds of Summer is a newer addition to the music scene and was discovered by using YouTube to post cover versions of songs. This gained the group significant publicity after being noticed by the band One Direction, who themselves rose to popularity thanks to the series Britain’s Got Talent.
Television channels continue to promote reality shows for celebrity hopefuls to sing their way to stardom. Programs such as American Idol, The Voice and America’s Got Talent all broadcast audition segments from which young adults showcase their talent and desire to become the next music icon. American Idol is now in its 14th season and has spawned the careers of singers such as Chris Daughtry, Carrie Underwood, Kelly Clarkson, Jennifer Hudson, and Adam Lambert. However, some of the most popular singers of the current generation found their stardom through social media outlets. Social media is rapidly becoming a new method for showing the world your performance skills.
The fame that several YouTubers have gained, proves that viewers of all backgrounds and motives may be searching for the flair and aptitude that particular people provide via web. In a world of growing technological advances and social media platforms, fame and fortune can now be obtained through a wide variety of means. Hopefuls no longer need feel the anxiety brought on by traveling to perform in front of a panel of judges, when they have the technology to perform in their homes.